It started with one grandma.
Then it turned out every family has one, and someone who wishes she could see what they filmed today. GroupHug is for both of them.
The Sunday it clicked
Picture a grandma who's 87. She doesn't text. She doesn't have an iPhone. She has a Roku on her TV and a recliner across the room. Every Sunday evening she watches what the family did that week, on a screen the size of her living room wall. Her great-grandkids learning to walk. Her eldest grandchild graduating. Whoever made dinner Friday night. Nobody taught her an app. She turns on the TV, and the family is there. The first week she hearted a video from that recliner, GroupHug made sense.
Why no ads, and why no algorithm
Family memory is not a billboard.
Every other place a family video lives, somebody else is paying for the storage. iCloud, Google Photos, Facebook, TikTok, WhatsApp threads, iMessage groups. Family memory ends up scattered across platforms that monetize attention. The price is your data, your time, or the platform's right to do whatever it wants with the file later. That is not what a grandma's living room is for. GroupHug gives family memory a home that isn't one of those platforms.
So GroupHug runs on family subscriptions. One bill, one circle. One person pays, the whole family watches. Nobody else is in the room. A family-first business, not an attention-first one.
Forever means your library, not the company
The hardest part of building a product that's meant to last is admitting the company might not. When Canon shut down Lifecake in 2023, thousands of families lost everything they'd uploaded. The Always yours promise exists so that can't happen here. If GroupHug ever stops running, you get a full export of every video and detail, take-home Plex or Jellyfin setup instructions, and twelve months of read-only access on GroupHug.tv while the family moves. The promise outlives the company. The family album outlives every device. Your library never goes dark.
Start a free circle
Your whole family, sharing photos and videos for everyone to watch on the TV. No credit card.